A Message From the Founder: Mitch Warren

For as long as I can remember, I've been drawn to growth.

Not the kind you talk about when it's all said and done, but the kind that happens in the trenches. In the setbacks. In the sweat, the struggle, and the moments that test you. That's where strength is built. That's where character is forged.

Over 15 years as a personal trainer, years working the tools in my trade, and a lifetime spent shoulder to shoulder with people from all walks of life, one truth kept showing up: everyone wants to grow, but not everyone wants to struggle.

And I get it. Struggle is uncomfortable. But again and again, I found myself having the same conversations, in the gym, on the job, or sitting with a mate, about the power of getting uncomfortable. About using your past experiences as a launchpad instead of a weight. About not letting your history define you, but letting it refine you.

I've had my own battles too, the kind that break you down and force you to choose: stay down or climb back up. And even though I wouldn't wish some of those moments on anyone, I wouldn't trade them either, because they taught me who I am, what I'm capable of, and that the person I want to be is always waiting on the other side of the climb.

That's the heart behind Evotion.

This brand was born out of a need to express that mindset, to wear it, live it, and share it. It's not about looking polished or pretending to have it all figured out. It's about showing up anyway. It's for those who train hard, embrace the outdoors, chase adventure, and push past comfort zones, because they know that's where real growth happens.

Inspired by the Climb means:

• Finding meaning in setbacks and purpose in pain.
• Knowing you're not stuck, but also not afraid of the work it takes to move forward.
• Growing stronger, not just for yourself, but alongside a community that shares the same fire.

When you wear Evotion, you're not just putting on a shirt or hoodie. You're wearing a message. You're telling the world:
"I'm not here to stay the same. I'm here to push, to explore, to grow, and to live with purpose."

This isn't just a brand. It's a community. A movement. A reminder that growth isn't about avoiding struggle, but about rising through it, together.

So here's to the climbers.
The ones who show up when it's hard.
The ones who rise through it.
The ones who keep evolving.

That's what Evotion stands for.
That's what I stand for.

Thanks for being here.
Now let's climb.

Mitch Warren
Founder, Evotion Apparel

What is Evotion Apparel?

Evotion Apparel is more than clothing, it's a mindset.

Born from fitness and adventure, Evotion is built for those who train hard, live raw, and chase the climb, whether that's in the gym, on the trails, out in the wild, or in the grind of everyday life.

We design apparel that blends performance and lifestyle, tough enough to move with you, bold enough to carry your attitude. Minimalist at its core, but with a raw, grungy edge inspired by adventure culture, from fitness and outdoors to surf, skate, and beyond.

Evotion is for those who never settle, who rise after setbacks, and who live with passion, purpose, and the hunger to keep climbing.

Mission & Values

At Evotion, we believe:

✔ Evolution & Devotion fuel greatness - Growth comes from consistency, grit, and refusing to quit.
✔ Fitness is the foundation - A strong body builds a strong mind, and together they fuel the life you want.
✔ Your past shapes your future - Every fall, every challenge, every climb makes you sharper for the next.
✔ Adventure keeps us alive - Whether it's the gym, the trails, the beach, or the open road, movement fuels freedom.
✔ Progress over perfection - It's not about the finish line, it's about the climb.
✔ Quality over quantity - Apparel that lasts, designed with intention, built for movement and style.
✔ Community over competition - We rise higher when we rise together.