A Message From The Founder: Mitch Warren

For as long as I can remember, I’ve been drawn to growth.

Not the kind you post about after it’s all over-but the kind that happens in the mess. In the challenges. In the parts of life that feel uncertain, uncomfortable, or downright painful. That’s where real change happens. That’s where strength is built. That’s where character is forged.

Over 15 years working as a personal trainer, years working away in my trade, and a lifetime of working shoulder to shoulder with people from all different backgrounds-one thing kept coming up: people want to grow… but they don’t want to struggle.

And I get it. Struggle is uncomfortable. Uncertainty is scary. But time and time again, I found myself having the same conversation-whether it was in the gym, on the job, or over a quiet moment with a mate-about the power of getting uncomfortable. About using your past experiences, good or bad, as a launchpad instead of a weight. About not letting your past define you, but letting it refine you.

See, I’ve had my own personal battles too. The kind that shake your world and force you to choose: break down or break through. And even though I wouldn’t wish some of those moments on anyone, I wouldn’t trade them either-because they taught me who I am. They showed me what I’m capable of. They reminded me that nothing worth having comes easy, and the person I want to be is waiting for me on the other side of the climb.

That’s the heart behind Evotion.

This brand was born from a need to express that mindset-to wear it, live it, and share it. It’s not about looking perfect or pretending to have it all figured out. It’s about showing up anyway. It’s for the ones who push past the fear, past the comfort zone, past what’s “safe”-because they know that’s where the good stuff is.

Inspired by the climb

To be “inspired by the climb” means embracing the process. The ups, the downs, the lessons. It means finding meaning in your setbacks and purpose in your pain. It’s knowing you’re not stuck where you are, but also not afraid to face the work it takes to move forward.

And it’s not just about personal growth-it’s about shared growth.

Because more than just a brand, I want Evotion to be a community.
A place where people feel seen, connected, and understood.
A space where you’re surrounded by others with the same fire—the same hunger to learn, evolve, and live with intention.

When you wear Evotion, you're not just putting on a shirt or hoodie. You're wearing a message. A mindset. You're telling the world, “I’m not here to stay the same. I’m here to grow, to push, to live life on purpose.”

And you're not doing it alone.

That’s what makes this different. It’s not about selling a product-it’s about creating a movement. One that reminds people to stop settling. To get curious. To get bold. To give it a crack-even if you fail the first few times. Because the people who grow the most… are the ones who dare to try.

So here’s to the climbers.
The ones who show up when it’s hard.
The ones who rise through it.
The ones who keep evolving.

That’s what Evotion stands for.
That’s what I stand for.

Thanks for being here.
Now let’s climb.

- Mitch Warren
Founder, Evotion Apparel

About Evotion Apparel

A Message From The Founder: Mitch Warren


For as long as I can remember, I’ve been drawn to growth.

Not the kind you post about after it’s all over-but the kind that happens in the mess. In the challenges. In the parts of life that feel uncertain, uncomfortable, or downright painful. That’s where real change happens. That’s where strength is built. That’s where character is forged.

Over 15 years working as a personal trainer, years working away in my trade, and a lifetime of working shoulder to shoulder with people from all different backgrounds-one thing kept coming up: people want to grow… but they don’t want to struggle.

And I get it. Struggle is uncomfortable. Uncertainty is scary. But time and time again, I found myself having the same conversation-whether it was in the gym, on the job, or over a quiet moment with a mate-about the power of getting uncomfortable. About using your past experiences, good or bad, as a launchpad instead of a weight. About not letting your past define you, but letting it refine you.

See, I’ve had my own personal battles too. The kind that shake your world and force you to choose: break down or break through. And even though I wouldn’t wish some of those moments on anyone, I wouldn’t trade them either-because they taught me who I am. They showed me what I’m capable of. They reminded me that nothing worth having comes easy, and the person I want to be is waiting for me on the other side of the climb.

That’s the heart behind Evotion.

This brand was born from a need to express that mindset-to wear it, live it, and share it. It’s not about looking perfect or pretending to have it all figured out. It’s about showing up anyway. It’s for the ones who push past the fear, past the comfort zone, past what’s “safe”-because they know that’s where the good stuff is.

Inspired by the climb

To be “inspired by the climb” means embracing the process. The ups, the downs, the lessons. It means finding meaning in your setbacks and purpose in your pain. It’s knowing you’re not stuck where you are, but also not afraid to face the work it takes to move forward.

And it’s not just about personal growth-it’s about shared growth.

Because more than just a brand, I want Evotion to be a community.
A place where people feel seen, connected, and understood.
A space where you’re surrounded by others with the same fire—the same hunger to learn, evolve, and live with intention.

When you wear Evotion, you're not just putting on a shirt or hoodie. You're wearing a message. A mindset. You're telling the world, “I’m not here to stay the same. I’m here to grow, to push, to live life on purpose.”

And you're not doing it alone.

That’s what makes this different. It’s not about selling a product-it’s about creating a movement. One that reminds people to stop settling. To get curious. To get bold. To give it a crack-even if you fail the first few times. Because the people who grow the most… are the ones who dare to try.

So here’s to the climbers.
The ones who show up when it’s hard.
The ones who rise through it.
The ones who keep evolving.

That’s what Evotion stands for.
That’s what I stand for.

Thanks for being here.
Now let’s climb.

- Mitch Warren
Founder, Evotion Apparel


What is Evotion Apparel?

Evotion Apparel is more than just a brand—it’s a mindset. Inspired by the thrill of the climb, the rush of the ride, and the endless pursuit of greatness, we create apparel for those who push limits, chase adventure, and never settle.

Rooted in skate, surf, and nature, Evotion Apparel is built for those who embrace the freedom of the outdoors—whether it’s carving through concrete, riding waves, or exploring new terrain. We design minimalist yet bold streetwear that moves with you—crafted for those who live with passion, purpose, and a relentless drive to reach the next peak.

Mission & Values

At Evotion Apparel, we believe:
✔ Evolution & Devotion fuel greatness – Growth comes from dedication, persistence, and the will to keep pushing forward.
✔ Your past shapes your future – Every fall, every challenge, and every lesson fuels the next climb.
✔ Progress over perfection – It’s not about the peak, but the journey to get there.
✔ Freedom fuels creativity – Whether it’s the ocean, the streets, or the mountains, the best moments happen when we’re free.
✔ Quality over quantity – We create apparel that lasts, designed with purpose and made for movement.
✔ Community over competition – We rise together, pushing boundaries and supporting those who chase their own evolution.